Diego Melendez — Visual Storyteller
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Workgrid for Microsoft Teams Awareness Campaign

The project involved creating a targeted campaign for Workgrid, integrated with Microsoft Teams. The goal was to educate existing Workgrid customers, engage Digital Workplace Professionals who make buying decisions, and inform Workgrid partners about new product features. The primary audience includes desk workers using digital channels like Google and LinkedIn. The campaign aimed to move users through the buying cycle, with a focus on enhancing product knowledge and facilitating informed decisions. A suite of product-in-use ads were created, along with animations for specific features and a video highlighting key insights.

Promotional logo graphic

 

Promotional Linkedin Ads

Timesheet teaser

Conversational UI example

Conversational UI with employee interaction

Workgrid for Microsoft Teams UI teaser

My apps teaser

Organic Linkedin version

Email header

 

Promotional UI animations

Animations were designed to showcase key features of the Workgrid app within Microsoft Teams. The concept was to use simple UI elements to make the animation more engaging and easily understandable. To achieve this, I simplified the UI using bubble text. Each animation was kept under 15 seconds to ensure versatility across different mediums, including GIFs in emails, quick website snippets, and PowerPoint presentations.

Role: Storyboard, Design and Art Direction. Designs were animated by Brickyard VFX.

 

Video

Role: Storyboard, Art Direction, Designer. Script by Jennifer Lui and edited by Todd MacLeod