Diego Melendez — Visual Storyteller
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Planet Fitness

In collaboration with Planet Fitness Headquarters, I crafted a diverse range of print materials encompassing annual report covers, billboards, mailers, social media creative, and promotional tees. Among the highlights was the design of a distinct "open 24/7" icon, now prominently featured at club entrances and on all mailers, strengthening brand consistency and enhancing user experience for members. This partnership showcases the synergy of effective branding with health and fitness promotion.

Digital

Motivational social posts for Planet Fitness aimed to build self-confidence in their members. The project involved creating hand-drawn messages that were then transformed into digital graphics.

Black Card Promotional Homepage Banner

Boys & Girls Clubs Partnership Display Ad Campaign

 

Environmental

24/7 Icon used in promotional materials and in-club and outdoor signage in locations throughout the US and Canada

Club Decals

Color and Day Variation

Mark in Mailers

Advertising billboards promoting a sale

 

Print

Annual Report Cover

Promotional Mailers

 

Apparel

Apparel