A visual identity refresh for the Agent for the Future (AFTF) program, a free resource by Liberty Mutual Insurance and Safeco Insurance, aimed to drive success and innovation in the independent agency ecosystem. The new visuals and collateral embody the AFTF team's expertise, with the logo symbolizing the steps in an agent's journey. An alternate sub-brand, Agent for the Future Advisors, was developed to support independent agents with advice on digital solutions, sales enablement, relationship marketing, customer retention, and critical business operations.
Primary logo
Brandmark
Secondary logo
Horizontal logo
Alternate colors
Wordmarks
Sub-brand logo
Primary color palette
Secondary color palette
Brand patterns
Typography
Stationery and collateral
Event collateral
Stickers
Award
Virtual background
Website
Presentation deck
Social platform
Social post
Advisors’ social posts
Webinar collateral
