Diego Melendez — Visual Storyteller
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St. Johnsbury Academy's Hilltopper Athletics Visual Identity and Collateral

St. Johnsbury Academy Athletics underwent a comprehensive visual rejuvenation. The initial logo was meticulously refined to ensure adaptability across varied scales and environments. Amidst a backdrop of inconsistent fonts, colors, and aesthetics, the revamped logo emerged as the cornerstone of a unified identity. I introduced vibrant colors and athletic-centric font families, paving the way for customizable apparel featuring "St. Johnsbury" or "Hilltopper". This overhaul harmonized and elevated the presence of the academy's athletic teams.

Primary Logo
Check out the design process.

Evolution

Secondary Logo

Tertiary Logo with Outline

Color Palette

Stationery for Athletic Department

Alternate Naming

Typography

Base Typography Lockups

Game Ticket Design

Base T-shirt Design for Coaches and Student Athletes

Alternate Hoodie Design

Water Bottle

Full Page Newspaper Ad

Hats

Flag

Gym Renovation: Basketball Court Design

Completed Basketball Court
(Photo Courtesy of Michael Beniash)

New Turf Field
(Photo Courtesy of Michael Beniash)

Custom Event Visuals

Social Graphics

Social Graphics

Custom Event Ticket Design

Logo in use