PEA Admissions Packet and Collateral

Getting accepted into Phillips Exeter Academy is an experience that applicants dream of. When acceptance day arrives, kids from all over the world anxiously await for the large envelope from PEA. This acceptance packet received a makeover to elevate the Exeter brand. It started with an admissions travel brochure (It starts with you) which paved the way for the new look of Admissions. This contemporary approach focuses more on the rich and vibrant colors of PEA, with large typography and great photography. After that, all Admissions-related pieces received a similar look and feel. The folder has a deep pocket that has mini pockets, so additional items could be placed in it so they don’t get lost with items in the larger pocket.

 

The first thing you see when you open the folder is the acceptance letter. This is the most important piece of the puzzle. After removing the letter, you see additional envelopes and a note from an admissions offer. Inside the bigger pocket, supporting materials like the Courses of Instruction, financial aid, housing brochure and additional forms. The back of the folder carries a big “E” for students to take photos with and share on social. All materials received this exciting new look for consistency. The consistent visual theme is carried throughout all pieces, including the redesign of the Exeter Summer Brochure.