St. Johnsbury Academy breathed new life into The Club at Old Mill, a cherished family-owned gym in St. Johnsbury, Vermont. To encapsulate its renewed purpose for community wellness and as an alternate athletic hub, a rebrand was crucial. From the lengthy "St. Johnsbury Recreational and Fitness Center", the crisp "RecFit" was born. A minimalist logo with a unique 'C' icon, inspired by a dumbbell's side view, was designed, gracing t-shirts, environmental graphics, and marketing materials as the facility warmly reopened.

Check out more Visual Identity work!