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Inspiration. Explanation. Thoughts

Your logo in Times Square!

One of the highlights of 2021 was when a colleague shared this photo they grabbed while walking on Time Square. It was announcing a partnership between Pulse and Workgrid software. Why is this exciting? because my recently design visual identity for Workgrid made it onto the big screen! It was indeed a special moment because when you’re in college, you dream of doing work for the big screen. Back in 2006 (not to age myself) a school project I had done was for a fictional music concern in which I used the screens of Time Square for mockups promoting the event. Fast forward to 2021 and my work is now up there! Check out the Workgrid visual identity project!

Diego Melendez