New work: Dolce & Zaniboni Brand Identity
It’s always wonderful to reconnect with friends and colleagues from the past. It’s even more special when those people are pursuing a new dream and want you to be part of that new adventure. This was the case when former colleagues were starting their own accounting and tax business and reached out to create a new brand identity that is fresh and cutting edge.
From the very beginning, Dolce and Zaniboni Accounting and Tax Advisors had a clear vision of what they wanted their brand to represent: trust, professionalism, and innovation. They wanted a visual identity that would not only stand out in the crowded market but also resonate with their clients on a deeper level.
I was thrilled to take on this challenge and dive into the creative process. The goal was to design a logo that encapsulated their values and aspirations. After numerous brainstorming sessions and iterations, we developed a logo that features an abstract representation of a Roman pillar, cleverly combining the letters Z and D. This design symbolizes strength, stability, and the foundational support that Dolce and Zaniboni provide to their clients.
Working on this project was a truly collaborative effort. We explored various color palettes, typography options, and design elements to ensure that every aspect of the brand identity was cohesive and impactful. The final result is a sophisticated and modern brand that perfectly aligns with Dolce and Zaniboni’s vision.
This project was a testament to the power of reconnecting and collaborating with past colleagues. It reminded me of the importance of building strong professional relationships and how these connections can lead to exciting new opportunities. I’m incredibly proud of the work we accomplished and excited to see Dolce and Zaniboni thrive with their new brand identity. Check out the full project!