New work: Great Bay Kids Identity refresh

The Great Bay Kids Company is a well-known daycare in Exeter and Portsmouth, New Hampshire. It’s been around since 1967. I’m fortunate that my son goes there, so when they approached me for a logo refresh, I was beyond thrilled. The team wanted to elevate the look and feel of their new identity, adopt a new color palette, and incorporate a water element within the logo, as the institution is named after a bay. After a seven-month exploration, the new logo and identity were finally unveiled. It showcases the iconic building facade over a body of water. Companion elements include two stars for the two locations and the notion of kids leaving that place feeling like stars. The buildings will undergo an interior makeover to adapt to the new colors, and new building signs will be created. I’m very excited to see it all come to life. Check out the full project!