St. Johnsbury Academy in Northern Vermont underwent an in-house visual revamp. The primary bell tower logo was boldened, with meticulous spacing and letter tweaking for one-line and two-line logo variations. The school seal was smoothed, and typographic enhancements emphasized their mission: Character, Inquiry, Community. An admissions-special bell tower logo, featuring a collegiate-style ribbon, was introduced. These refreshed visuals now grace promotional items, signs, apparel, and their website.